The Good Intro for Organisations

Welcome to The Good Intro, our pro bono matching platform. We bridge the gap between top marketing, creative and growth professionals, passionate about donating their skills and organisations tackling the world’s most significant challenges, with the goal of supercharging their impact.

Read on for more info and to apply for support.

  • We work with both for-profit and not-for-profit organisations that meet the following criteria:

    - Focused on tackling one or more of the world’s most significant challenges, including climate change, health and wellbeing and inequality.

    - Have the potential to make a positive impact at scale.

    - Marketing can significantly impact outcomes.

    - Have the ability to deliver on their vision.

  • Organisations that meet the criteria will be able to be matched with top creative, marketing and growth professionals based on their needs to amplify and accelerate their efforts.

    Each advisory engagement consists of one 90 minute session with the goal of delivering actionable value to the organisation, whether that be advice, introductions, resources etc.

    Organisations will be able to make ongoing Advisor requests based on their shifting needs and priorities.

  • 1. Organisations apply to The Good Intro for support.

    2. A member of The Good Works team reviews their application against our criteria.

    3. For organisations that match the criteria, they will be fully onboarded and provided with a 'briefing' form to request support now and in the future.

    NB: organisations that don't meet the criteria at this moment in time will be informed and invited to reapply at a later date

    4. When organisations submit a brief, The Good Intro identifies the best potential Advisor and sends out a request.

    5. Once the identified match confirms their support, we send out an introduction along with guidance for getting the best from the engagement.

    6. If an identified match cannot support, another will be selected. We aim to make the match within 4 weeks of the request.

    Please note we are unable to guarantee support, as advisors need to accept the match, but we will always do our best to find you what you're looking for.

  • Whilst we would love to get stuck in with every organisation we work with, our aim is to deliver value at scale and in order to do that, we hand over once a successful ‘Intro’ has been made.

  • We are currently taking founding registrations for The Good Intro. If you would like to apply to become one of our founding organisations, please complete this short form with your details and your biggest marketing and growth challenges. It should take around 10 minutes to complete. Once your application has been received, one of the team will be in touch within 2 weeks.

Apply for support