The Good Intro for Agencies

The Good Intro is a pro bono platform created and run by The Good  Works. We bridge the gap between top marketing professionals and agencies passionate about donating their skills and organisations tackling the world’s most significant challenges, with the goal of supercharging their impact.

If you’re interested in registering your agency at The Good Intro, read on for more details and to sign up.

  • We work with businesses and charities that meet the following criteria:

    - Focused on tackling one or more of the world’s most significant challenges, including climate change, health and wellbeing and inequality.

    - Have the potential to make a positive impact at scale.

    - Marketing can significantly impact outcomes.

    - Have the ability to deliver on their vision.

  • By registering your agency with The Good Intro, you will be donating time and expertise from your agency to support pre-vetted, high impact organisations tackling the world’s most significant challenges. You will have the opportunity make genuine impact in areas your agency is passionate about.

  • Whilst this will be at your discretion, we suggest budgeting around 10—15 hours of mixed level capacity to each project you accept. We also ask that at least 50% of the time is spent ‘creating’, e.g. creating and delivering a social media campaign.

    You do not not need to accept matches that we invite you to, however we do suggest that you only join the network if you can commit to a minimum of 2 projects per year.

  • Whilst we would love to get stuck in with every organisation we work with, our aim is to deliver value at scale and in order to do that, handover once a successful ‘Intro’ has been made.

  • Absolutely.

    - Giving your team the chance to work on high impact projects in areas that they and the agency are passionate about, can create real tangible cultural and businesses benefits, including better retention and productivity

    - Your agency will have the opportunity to work with world-changing organisations and create bold and brave work to show the world what you can do

    - Communicating your values to your team and your clients by sharing your work and membership

  • 1. Organisations apply to The Good Intro for Agency support.

    2. A member of The Good Works team reviews their application against our criteria.

    3. We identify the best potential match and send out a request.

    4. Once the Agency confirms their support, we send out an introduction along with guidance for getting the best from the engagement.

    5. If the Agency cannot support, another Agency will be selected.

    6. The initial discovery session is organised between the Agency and the Organisation and the relationship handed over.

    7. Once the work is complete, we ask the agency to share their work back to us to share across our channels

  • If you would like to join The Good Intro as an official Agency, please complete this short form with your agency details and the issues you are particularly passionate about. It should take between 5 - 10 minutes to complete. Once submitted, a member of the team will be in touch with next steps.

Register your agency