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    <lastmod>2025-02-06</lastmod>
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      <image:title>Advisors - Rajeev Basu - Executive Creative Director / Artist, Basura. Ex-Maximum Effort, Spotify, Wieden + Kennedy</image:title>
      <image:caption>Creative strategy Creative direction Creative production Ideas that will get press</image:caption>
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    <loc>https://www.thegood.works/advisors/emanuele-inforzato-1</loc>
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    <lastmod>2025-02-07</lastmod>
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      <image:title>Advisors - Emanuele Inforzato - Executive Director, Google</image:title>
      <image:caption>GTM strategy Hiring Marketing Cloud AI adoption 10x thinking</image:caption>
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    <loc>https://www.thegood.works/advisors/michelle-narciso-1</loc>
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    <lastmod>2025-02-07</lastmod>
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      <image:title>Advisors - Michelle Narciso - Founder &amp; CEO, OMMM / Ex-SVP, Viacom</image:title>
      <image:caption>Conscious Leadership Defining success Choosing the right KPI's Storytelling through financials</image:caption>
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    <loc>https://www.thegood.works/advisors/katy-talikowska</loc>
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    <lastmod>2025-02-07</lastmod>
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      <image:title>Advisors - Katy Talikowska - CEO, The Valuable 500</image:title>
      <image:caption>Social Impact Brand Strategy Relationship management DE &amp; I (focus on disability, inclusion + accessibility)</image:caption>
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    <loc>https://www.thegood.works/advisors/louise-troen-2</loc>
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    <lastmod>2025-02-07</lastmod>
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      <image:title>Advisors - Louise Troen - Chief Marketing Officer / Ex Headspace, Bumble, Reveri Health</image:title>
      <image:caption>High growth tech start ups in wellness, lifestyle category GTM brand and growth strategy International and US market scaling strategy Energy marketing (driving culture forward) Influencer Marketing &amp; Comms Strategy</image:caption>
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    <loc>https://www.thegood.works/advisors/henry-chilcott</loc>
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    <lastmod>2025-02-07</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc2694e8ef48583bbd2422/b7394486-7753-46dd-8813-f5ad9026f4a5/1719334874531.jpg</image:loc>
      <image:title>Advisors - Henry Chilcott - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.thegood.works/advisors/dan-bevan</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-11-07</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc2694e8ef48583bbd2422/ae49c01d-f3fd-40c1-bdac-48c8736be987/c97820eba2e6-secta.ai_001__1__copy.jpg</image:loc>
      <image:title>Advisors - Dan Bevan - Senior Director, Pfizer / Ex Executive Director, The New York Times</image:title>
      <image:caption>Brand Planning Business Transformation Organizational Design Creative Strategy GTM / Growth</image:caption>
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    <loc>https://www.thegood.works/advisors/ben-kendall</loc>
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    <priority>0.5</priority>
    <lastmod>2024-10-18</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc2694e8ef48583bbd2422/4f939427-fa20-4f6e-9932-ab099256f6d2/7f1ada2afca6-F5A933D3_2A42_4C47_A927_837D1C9E0F8F_2+%281%29.jpg</image:loc>
      <image:title>Advisors - Ben Kendall - VP Brand, Semrush | ex Airbnb &amp; Red Bull</image:title>
      <image:caption>Growth Strategy Brand Strategy Brand Identity Content Strategy Campaign Management GTM Campaigns</image:caption>
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    <loc>https://www.thegood.works/advisors/matt-leadbeater</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-18</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc2694e8ef48583bbd2422/a11fcb9d-bd60-4c41-b15c-0f75e0c3ff30/DSC_7614.jpg</image:loc>
      <image:title>Advisors - Matt Leadbeater - Marketing Director, Lion / Ex ABInBev / Founder, OtherNature™</image:title>
      <image:caption>Brand management Commercial strategy Digital transformation Connections planning PR E-commerce Innovation</image:caption>
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  <url>
    <loc>https://www.thegood.works/advisors/mark-nelkin</loc>
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    <priority>0.5</priority>
    <lastmod>2024-10-18</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc2694e8ef48583bbd2422/9bfe661a-8955-4373-a6c5-d24f9c23dbae/IMG_6868.jpg</image:loc>
      <image:title>Advisors - Mark Nelkin - Ex-Futerra, Chief Client Officer / Freelance Consultant</image:title>
      <image:caption>Brand campaigns Brand identity Messaging strategy Avoiding greenwashing Organizational process and structure</image:caption>
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  <url>
    <loc>https://www.thegood.works/advisors/jonathan-seary</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-18</lastmod>
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      <image:title>Advisors - Johnny Seary - Creative Director, Nike</image:title>
      <image:caption>Creative Direction Creative Strategy</image:caption>
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    <loc>https://www.thegood.works/advisors/felix-hall</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-18</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc2694e8ef48583bbd2422/4435a8f4-543e-4c2e-b8d6-c713297a0509/1516294779196.jpg</image:loc>
      <image:title>Advisors - Felix Hall - Consultant / Strategic &amp; Operational leader / Ex MD &amp; COO, M&amp;C Saatchi World Services</image:title>
      <image:caption>Core narrative Brand strategy Strategic &amp; brand communication Comms team and agency structures</image:caption>
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  <url>
    <loc>https://www.thegood.works/advisors/james-kennedy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc2694e8ef48583bbd2422/dd5f6fb3-267b-4040-8e70-64cdc924a02a/6499a3f059cc-1517701753486.jpg</image:loc>
      <image:title>Advisors - James Kennedy - Brand &amp; Marketing Director, Numan</image:title>
      <image:caption>Brand identity Brand strategy Content strategy Brand marketing TV advertising</image:caption>
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  <url>
    <loc>https://www.thegood.works/advisors/sarah-ellis-davies</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-18</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc2694e8ef48583bbd2422/ee90f6c2-7e6c-4d94-851a-5cc7209b8a39/unnamed-1+%281%29.jpg</image:loc>
      <image:title>Advisors - Sarah Ellis-Davies - Founder, PIVYT / Partner, The Brandtech Group</image:title>
      <image:caption>Innovation Growth Product and service development Regulation Brand &amp; Marketing</image:caption>
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  <url>
    <loc>https://www.thegood.works/advisors/stephane-orhan</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-04</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc2694e8ef48583bbd2422/b528c0c3-3559-4dbe-bcc5-c0cb894c2b45/db4217f3a984-_TAY8573.jpg</image:loc>
      <image:title>Advisors - Stephane Orhan - Brand and Communication Expert - Ex Global Managing Director at Ogilvy.</image:title>
      <image:caption>Brand Marketing Purpose-Driven Strategy Campaign Development Cross-Functional Leadership Creative Problem-Solving</image:caption>
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  <url>
    <loc>https://www.thegood.works/advisors/tash-shah</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-18</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc2694e8ef48583bbd2422/bb8c6ef3-c63a-4c6d-a5da-be4bcade69e8/Tash.jpg</image:loc>
      <image:title>Advisors - Tash Shah - VP International, TuneCore / Ex Director Growth, Spotify</image:title>
      <image:caption>Marketing Product / Audience fit Partnerships</image:caption>
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    <loc>https://www.thegood.works/advisors/eve-brill</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-11-06</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc2694e8ef48583bbd2422/b5f63e80-ca45-414a-bd64-45594359993f/c73c68ce19c1-IMG_3044.jpg</image:loc>
      <image:title>Advisors - Eve Brill - Senior Marketing Director, StockX / Ex Farfetch</image:title>
      <image:caption>Brand strategy B2C Marketing Marketplace strategy Fashion/lifestyle brands Fashion technology</image:caption>
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  <url>
    <loc>https://www.thegood.works/advisors/victoria-day</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc2694e8ef48583bbd2422/57606ddb-31dc-4f92-baa9-2aa2073acab0/IMG_3315+%281%29.jpg</image:loc>
      <image:title>Advisors - Victoria Day - Managing Director, Anomaly</image:title>
      <image:caption>Integrated marketing strategy Creative Leading high performing teams Operational excellence</image:caption>
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  <url>
    <loc>https://www.thegood.works/advisors/kathy-garnet</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc2694e8ef48583bbd2422/1729173959175-1K6E6M302HPTT0TERGYU/PHOTO-2024-10-15-11-55-50.jpg</image:loc>
      <image:title>Advisors - Kathy Garnett - Strategic and Creative Planning Director</image:title>
      <image:caption>Brand positioning Brand strategy Audience understanding Narrative development Storytelling Partnership strategy</image:caption>
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  <url>
    <loc>https://www.thegood.works/advisors/clara-biu-1</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-11-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc2694e8ef48583bbd2422/7d9555e9-3fee-407e-ba88-98dc9ebc38c9/Clara_Biu_Headshot.jpg</image:loc>
      <image:title>Advisors - Clara Biu - NED / Ex-Just Eat Head of PR, Events &amp; Sustainability</image:title>
      <image:caption>Brand narrative Content strategy PR &amp; Influencer marketing Events and brand experiences Inclusive leadership Personal brand</image:caption>
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  <url>
    <loc>https://www.thegood.works/advisors/bhavneetsaini</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-11-07</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc2694e8ef48583bbd2422/5c571c00-d577-45b4-8e6f-b26f661b6e3d/8eba6482e0a7-1712235329671+%281%29.jpg</image:loc>
      <image:title>Advisors - Bhavneet Saini - Data &amp; Strategy Consultant, IPSOS Jarmany</image:title>
      <image:caption>Data driven decision making Customer insights &amp; segmentation Creative campaign analytics Brand strategy &amp; positioning Growth &amp; retention strategies Visual data storytelling</image:caption>
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  <url>
    <loc>https://www.thegood.works/advisors/adrian-rossi</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-03-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc2694e8ef48583bbd2422/42bcaee7-e1b4-4f4e-aa03-d223872bd7a4/AdrianR.jpg</image:loc>
      <image:title>Advisors - Adrian Rossi - Chief Creative Officer, Group of Humans / Ex Creative Chairman, GREY</image:title>
      <image:caption>Brand strategy Brand guidelines Creative execution Creative strategy PR Organisational structure</image:caption>
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  <url>
    <loc>https://www.thegood.works/advisors/atheer-al-salim1</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc2694e8ef48583bbd2422/e4db57db-b582-4b5a-8fb5-de19d80dd55c/Screenshot%2B2024-07-17%2Bat%2B15.36.38+%281%29.jpg</image:loc>
      <image:title>Advisors - Atheer Al-Salim&amp;nbsp; - Founder, Headstock / Head of Social, Various Youth Brands</image:title>
      <image:caption>Social media strategy Community building Influencer marketing PR Creative ideation</image:caption>
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  <url>
    <loc>https://www.thegood.works/advisors/nikki-lambert1</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-11</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc2694e8ef48583bbd2422/dc0159bd-a30d-46e5-8e52-3f1f913f14d6/85f881eb8ae0796c8b8bf2bb37b1480b.jpg</image:loc>
      <image:title>Advisors - Nikki Lambert - VP of Commercial Partnerships, Universal Music Group / Ex Spotify</image:title>
      <image:caption>Strategic Marketing Brand Development Partnership Cultivation Change Management International Business Strategy Data-Driven Customer Engagement</image:caption>
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  <url>
    <loc>https://www.thegood.works/advisors/meg-donnelly1</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-11</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc2694e8ef48583bbd2422/9656b6a9-2c26-427e-9858-4daa21a91469/meg.jpg</image:loc>
      <image:title>Advisors - Meg Donnelly Seary - Brand Advisor &amp; Coach / Ex CEO, Jennis / Class Pass &amp; Nike in Brand</image:title>
      <image:caption>Brand Culture Marketing Vision</image:caption>
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  <url>
    <loc>https://www.thegood.works/advisors/rebecca-knight1</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-11</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc2694e8ef48583bbd2422/57f3d262-66f8-4dc9-9951-c399f805a6d3/1570694004763.jpg</image:loc>
      <image:title>Advisors - Rebecca Knight - Co-CEO, Collective Media Group / Ex VP MTV</image:title>
      <image:caption>Commercial Negotiations Commercial Agreements Financial packaging Business Affairs Talent Agreements Revenue Growth Strategy</image:caption>
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  <url>
    <loc>https://www.thegood.works/advisors/danny-wright1</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc2694e8ef48583bbd2422/bfc117b6-a749-4738-b7c8-ba97888f5e7d/68d688b7669a-Danny_pic.jpg</image:loc>
      <image:title>Advisors - Danny Wright - Creative Director, CALM</image:title>
      <image:caption>Creative thinking Copywriting Brand strategy Campaign creation Idea generation</image:caption>
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  <url>
    <loc>https://www.thegood.works/advisors/aparna-bangur1</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-11</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc2694e8ef48583bbd2422/8d7e1789-85f3-4ba3-b0fa-eb5fe9e84957/HEADSHOT.jpg</image:loc>
      <image:title>Advisors - Aparna Bangur - Strategy Director, T&amp;P / Ex BBH</image:title>
      <image:caption>Brand strategy Advertising GTM Strategy Social Strategy</image:caption>
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  <url>
    <loc>https://www.thegood.works/advisors/amanda-christie-1</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc2694e8ef48583bbd2422/04c6b8bc-b007-4644-8bf3-9774134cddb4/f2822f464f0e-1609359676652.jpg</image:loc>
      <image:title>Advisors - Amanda Christie - Head of Growth, Spark Finance / Ex Nike, Lego</image:title>
      <image:caption>Growth &amp; Marketing Strategy Audience/Customer Insight and Analysis Channel Strategy (Owned, Earned, Shared and Paid) Marketing Budget Allocation and Optimisation Activation Oversight (Paid, PR, Social, SEM, SEO, Partnerships) Measurement (Defining Goals and Key Metrics, Analytics and Reporting Cadence)</image:caption>
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  <url>
    <loc>https://www.thegood.works/advisors/liora-ingram</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc2694e8ef48583bbd2422/f65c4217-90b5-4921-833c-ab8f2f5dc189/22bf7b328323-2E8B05DF_04D9_4F2F_B453_37DA03C708F3.jpg</image:loc>
      <image:title>Advisors - Liora Ingram - Planning Director, adam&amp;eveDBB</image:title>
      <image:caption>Brand positioning Communications strategy 360 campaign planning Advertising strategy Stakeholder engagement</image:caption>
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  <url>
    <loc>https://www.thegood.works/advisors/lucy-edwards</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-11</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc2694e8ef48583bbd2422/761eabc4-3164-4aea-8db6-95e8dc2f8bc3/1685c8995979-IMG_2015.jpg</image:loc>
      <image:title>Advisors - Lucy Edwards - Marketing Lead UK+IE, Spotify</image:title>
      <image:caption>Social presence Partnerships GTM plans Brand building Paid media Brand experiences Product marketing Consumer marketing</image:caption>
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  <url>
    <loc>https://www.thegood.works/advisors/amy-hancock</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-11</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc2694e8ef48583bbd2422/dbd22275-661e-4b60-9677-1dd438e6258f/12c529358286-04be9098_7348_44ac_9729_f42a79303b11.jpg</image:loc>
      <image:title>Advisors - Amy Hancock - Client &amp; Creative Services Consultant / Ex CSD ACNE London</image:title>
      <image:caption>Client Services Creative Services Operations People Leadership Wellbeing</image:caption>
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    <loc>https://www.thegood.works/advisors/chelsea-cook</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc2694e8ef48583bbd2422/1885f3e4-a9f5-45f2-aaf9-285e09eaddfc/2b76c6a591f3-IMG_2190.jpg</image:loc>
      <image:title>Advisors - Chelsea Cook - Europe PR Lead, ETSY</image:title>
      <image:caption>Communications Strategy Storytelling Creative Partnerships Influencer Marketing Media Relations Events</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thegood.works/advisors/rachel-davies</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc2694e8ef48583bbd2422/f798426c-650e-40ee-a732-d789fb3ad32d/d22f020f8e7b-Curve232356Lr__1_.jpg</image:loc>
      <image:title>Advisors - Rachel Davies - ICF Coach</image:title>
      <image:caption>Leadership training Team and organisational culture Coaching</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thegood.works/advisors/gem-fountain</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc2694e8ef48583bbd2422/8775c228-2b48-4f20-aff0-8ce59868fd13/f3b30343e962-GemHeadshot.jpg</image:loc>
      <image:title>Advisors - Gem Fountain - Creative Director, Manifesto</image:title>
      <image:caption>Brand strategy and vision alignment Logo and visual identity design Creative strategy Innovation and new product development Brand audits</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thegood.works/advisors/stephen-yeomans</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc2694e8ef48583bbd2422/8a49dd8d-be9d-4cf4-8383-b2bef2cd4173/image.jpg</image:loc>
      <image:title>Advisors - Stephen Yeomans - Strategy Director, Edelman</image:title>
      <image:caption>Brand strategy Brand narrative (brand's story) Communications strategy Media strategy Creative strategy Brand identity / design</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thegood.works/advisors/helen-brain</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc2694e8ef48583bbd2422/7d1409d6-f3d6-4487-ac31-bae980fd504b/0734ae922ecd-FoB_MG_2704_1947_LowSq.jpg</image:loc>
      <image:title>Advisors - Helen Brain - Sustainability Comms Strategist / Ex Iris, MediaCom</image:title>
      <image:caption>GTM strategy Comms strategy Content strategy Audience insight Trends and cultural insight Greenwashing Sustainability comms</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thegood.works/advisors/mark-benjamin</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc2694e8ef48583bbd2422/54fbcd83-618d-41af-90cc-1ae9aa4c0edc/MB_profile.jpg</image:loc>
      <image:title>Advisors - Mark Benjamin - CRM Lead, Neighbourly</image:title>
      <image:caption>CRM Website Build SEO UX Performance marketing Brand strategy</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thegood.works/advisors/ceinwen-jarvis</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc2694e8ef48583bbd2422/a84f134d-9c55-440c-9e87-f463dd0629dd/Untitled_design.jpg</image:loc>
      <image:title>Advisors - Ceinwen  Jarvis - Head of Marketing, Lantum / Ex Second Home</image:title>
      <image:caption>GTM strategy Brand positioning and market segmentation Marketing strategy Campaign planning Content strategy</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thegood.works/advisors/simon-lucey</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc2694e8ef48583bbd2422/6462240c-b227-45c4-b233-92c48f3c2b72/9ec154ce855e-SL_Headshot.jpg</image:loc>
      <image:title>Advisors - Simon Lucey - Founder, Hype Collective</image:title>
      <image:caption>Youth Marketing Strategy Influencer Marketing B2B Sales Agency Growth</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thegood.works/advisors/nuno-vieja</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-03-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc2694e8ef48583bbd2422/87d0c330-6b0a-4683-babc-bc261cdefaa4/nuno_veiga_casual.jpg</image:loc>
      <image:title>Advisors - Nuno Vieja - Marketing and Product Consultant</image:title>
      <image:caption>Optimising Product and Marketing operations and integration JIT working practices for Marketing teams (for teams in need of agility, responsiveness and efficiency) Helping founders and leadership teams with unit economics, sustainable scaling, and zero-to-one product pathways Aligning brand narratives to existing product portfolios, core values, positioning and target audiences (or vice-versa should repositioning be needed) Help build strong working bridges between Marketing and Tech teams, harmonising language and improving effective collaboration Transitioning and adding fresh energy and oxygen to marketing activities (brands, campaigns, or teams) that feel stale or whose performance has plateaued.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thegood.works/advisors/sophie-collins</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-03-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc2694e8ef48583bbd2422/45d75475-7a8b-42ae-856c-d5d4ef599e3d/IMG_2429+%281%29.jpg</image:loc>
      <image:title>Advisors - Sophie Collins - CMO, MPB / Ex VP of Digital &amp; Marketing, DAZN</image:title>
      <image:caption>GTM strategy Marketing strategy Performance marketing strategy Authentic sustainability communications Establishing your brand internally and externally</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thegood.works/advisors/julesgriffith</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-03-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc2694e8ef48583bbd2422/b187aef5-f5cb-4fac-9bd0-2558256edca6/Jules_Griffith_colour_headshot.jpg</image:loc>
      <image:title>Advisors - Jules Griffith - Communications Consultant for Brands and Agencies</image:title>
      <image:caption>Growth Business development Marketing strategy Communications Coaching / mentoring</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thegood.works/advisors/miranda-mitchell</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc2694e8ef48583bbd2422/7946bad8-bd06-42e2-8189-75d63167a511/Miranda_green.jpg</image:loc>
      <image:title>Advisors - Miranda Mitchell - Founder, NED, Senior Consultant / Ex MD Edelman</image:title>
      <image:caption>PR and communications Marketing Brand Identity Partnerships Strategic Introductions Culture</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thegood.works/advisors/lucy-hatton</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc2694e8ef48583bbd2422/0d252928-1180-46dc-8d56-394e40dba568/Screenshot_2024_09_16_at_12.34.27.jpg</image:loc>
      <image:title>Advisors - Lucy Hatton - Marketing Lead, Keep Britain Tidy / Ex Futerra</image:title>
      <image:caption>Behaviour Change Audience Insight Messaging Branding Channel Strategy</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thegood.works/advisors/will-worsdell</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc2694e8ef48583bbd2422/1a1e232c-0c10-4e3a-9c91-2e434ba304e1/WW_Good_intro.jpg</image:loc>
      <image:title>Advisors - Will Worsdell - Founder of The Park, Executive Coach and Consultant</image:title>
      <image:caption>Brand strategy Comms strategy Values-led culture Strategic business planning Proposition development Owned media</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thegood.works/advisors/linley-lewis</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc2694e8ef48583bbd2422/5cf10a8f-42f1-4367-9a32-676bcdcf6c4b/30229a6e0e20-LL_Profile_Pic.jpg</image:loc>
      <image:title>Advisors - Linley Lewis - COO - Co-Founder, Blue Earth Summit</image:title>
      <image:caption>Business Development Business Planning Brand Building Event Planning Project Management Life as a Founder</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thegood.works/advisors/tom-hatton</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc2694e8ef48583bbd2422/fbfbe949-697f-4fbf-b9fd-0c1482487fed/77e28d69f108-PXL_20211214_121253346+%281%29.jpg</image:loc>
      <image:title>Advisors - Tom Hatton - Owner &amp; Board Advisor, Various Startups</image:title>
      <image:caption>Business Finance Product strategy</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thegood.works/advisors/victoria-hatcher</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc2694e8ef48583bbd2422/c2dedebb-315c-476d-b3e9-e32df2b2e0fb/1e3a24a4d1bd-1718361884669.jpg</image:loc>
      <image:title>Advisors - Victoria Hatcher - VP, Global Marketing and Sales</image:title>
      <image:caption>Investor Comms Brand Strategy Tech Scale-up Marketing on a budget GTM Digital Marketing</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thegood.works/advisors/lex-deasley</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc2694e8ef48583bbd2422/7eadfeee-98e7-456d-8924-7754a80d9da9/1528966054645.jpg</image:loc>
      <image:title>Advisors - Lex Deasley - Creative and Strategy Consultant, Ex Havas Creative &amp; Strategy Partner</image:title>
      <image:caption>Brand strategy Creative strategy Messaging Marketing Internal processes Organizational culture</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thegood.works/advisors/rin-hamburgh</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc2694e8ef48583bbd2422/07e51926-0824-4d41-a979-e4d87f88cbcb/15e281e2db4a-RHCo_23___Working___Rin__Liz_006.jpg</image:loc>
      <image:title>Advisors - Rin Hamburgh - Founder &amp; Director / RH &amp; Co</image:title>
      <image:caption>Brand messaging, Content strategy and planning Personal branding Content creation Website content LinkedIn content</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thegood.works/advisors/daniel-mcallister</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc2694e8ef48583bbd2422/abc88040-e31e-45bd-9b17-2017a409e4e8/unnamed-2.jpg</image:loc>
      <image:title>Advisors - Daniel McAllister - Writer</image:title>
      <image:caption>Proposition development Messaging Story Voice Naming and Straplines Brand identity Website design and building</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thegood.works/advisors/charlotte-ponnelle-xe7dh</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc2694e8ef48583bbd2422/227b2162-6372-4b6a-8c35-2a8237a8024b/c70572a2377a-WhatsApp_Image_2024_07_10_at_14.32.19__1_.jpg</image:loc>
      <image:title>Advisors - Charlotte Ponnelle - Brand &amp; Communications Lead, Hertility</image:title>
      <image:caption>Brand Identity Brand Marketing Brand Strategy Copywriting Content Strategy Strategic Brand Partnerships</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thegood.works/advisors/maureen-traynor</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc2694e8ef48583bbd2422/e975e760-c6c1-4443-97b7-68792bceef7b/14747_Fresh_Produce_Media_2022_1522.jpg</image:loc>
      <image:title>Advisors - Maureen Traynor - COO Fresh Produce Media / ex Head of Business Ops, Spotify</image:title>
      <image:caption>Strategy &amp; operations Partnerships Business operations Cross-functional collaboration models Management across markets</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thegood.works/advisors/john-crowther</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc2694e8ef48583bbd2422/842c089e-30b4-4340-9548-a048c056624e/john+c.jpeg</image:loc>
      <image:title>Advisors - John Crowther - Chief Strategy Officer, Ex Deloitte, Engine</image:title>
      <image:caption>Advertising strategy Integrated marketing Brand strategy Communications strategy Innovation</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thegood.works/advisors/charlotte-gunn</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc2694e8ef48583bbd2422/49d26105-2a72-422b-ba4f-e6a63d542db4/1705220811182.jpg</image:loc>
      <image:title>Advisors - Charlotte Gunn - Head of Brand, Gails</image:title>
      <image:caption>Brand strategy Marketing strategy Building a creative team Branding/rebranding Engaging stakeholders</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thegood.works/advisors/chandeep-khosa</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc2694e8ef48583bbd2422/a7fe6d33-4ce2-4298-8b89-a065f65665ca/ChandeepKhosa.jpg</image:loc>
      <image:title>Advisors - Chandeep Khosa - Founder &amp; CEO / CTO, 2Toucans</image:title>
      <image:caption>Technical strategy Digital strategy Software and tools audit LinkedIn social content</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thegood.works/advisors/anjuli-parker</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc2694e8ef48583bbd2422/8f38e174-306c-4a90-8727-bb63f74bb30d/AnjuliParker_84ADJ.jpg</image:loc>
      <image:title>Advisors - Anjuli Parker - Director, Sustainable Business Ventures</image:title>
      <image:caption>ESG strategy Investor readiness Business growth strategy Operational Excellence Meaningful introductions</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thegood.works/advisors/dan-russell</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc2694e8ef48583bbd2422/037408e4-2086-45e3-b22d-18a8c6f9307c/Dan_headshot_crop.jpg</image:loc>
      <image:title>Advisors - Dan Russell - Head of Health, Revolt / ex Senior Board Director, AMV BBDO</image:title>
      <image:caption>Social Impact Integrated Marketing Strategy Creativity Relationship Management Team Leadership Culture &amp; Values</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thegood.works/advisors/mei-grandell</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc2694e8ef48583bbd2422/39797364-25a1-4b18-a8fb-0010dcbeef0d/IMG_3339.jpg</image:loc>
      <image:title>Advisors - Mei Grandell - Brand &amp; Marketing Consultant, ex Marketing Director Susanne Kaufmann and Zelens</image:title>
      <image:caption>Brand building Marketing GTM planning Content PR Copywriting</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thegood.works/advisors/celia-muddimer</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-11-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc2694e8ef48583bbd2422/4e4e4e17-f9c1-4708-9867-0112ccfcd9c4/1726728534566.jpg</image:loc>
      <image:title>Advisors - Celia Muddimer - Fractional Marketing Director, Various</image:title>
      <image:caption>Brand GTM Performance marketing PR Thought leadership and events</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thegood.works/advisors/kieve-ducharme</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc2694e8ef48583bbd2422/65a2c87e-9514-4d16-a899-fe7f08ffc4b5/KDucharme.jpg</image:loc>
      <image:title>Advisors - Kieve  Ducharme - Consultant, Executive Coach, Ex COO</image:title>
      <image:caption>Business Consulting Executive Coaching Leadership Development Digital Transformation Artificial Intelligence</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thegood.works/advisors/maria-dogin</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc2694e8ef48583bbd2422/1870efdf-7b70-4bb0-a3e0-cbd27f08c5ea/1608551862563.jpg</image:loc>
      <image:title>Advisors - Maria Dogin - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thegood.works/advisors/rebecca-ridge</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc2694e8ef48583bbd2422/a2f2f761-9892-4a9b-a571-ae6a2b2c7241/rebecca.jpg</image:loc>
      <image:title>Advisors - Rebecca Ridge - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thegood.works/home</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2025-11-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc2694e8ef48583bbd2422/26cd9675-8e81-4bc3-b8e7-1b6b83a3bfd0/Red.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc2694e8ef48583bbd2422/8568d38e-4741-4d66-83e5-df7f182cf7e0/propella.gif</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc2694e8ef48583bbd2422/151757df-da3d-4784-8eca-5f6ba18520a5/propella.gif</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc2694e8ef48583bbd2422/89250456-e58d-4703-b416-745f3c227a1d/Clean-Creatives-Seal%5BBLACK%5D%281080%29.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65fc2694e8ef48583bbd2422/923ea718-790f-4f82-aed1-8f4eeb6b10d9/goodintro%404x.png</image:loc>
    </image:image>
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